Designed by Younes Duret Design, this awesome Sergio Rossi Shop is located in Casablanca, Morocco, and it is meant as an original new way of presenting the merchandise.
Due to his collaboration with Wallpaper magazine on the Men’s Footwear World Tour, the firm of Sergio Rossi expanded their business through a second shoe store in Galeries Lafayette specifically for men. Wanting to “reinvent the classic” they tried to offer a creative way of looking at the footwear and the theme it inspires, which is that of change and moving on towards the future.
The store also took into consideration the Moroccan design which is flamboyant and richly ornamented thus blending the oriental and ancient with the modern into a complex structure of patterns that attracts attention and appears as an encasing of the shoes it hosts.
Along with the abundant illumination the furniture resembles the infinite sands and thus manages to offer an increased impression of space to compensate forthe shelves.
Although the design offers more onto the side of originality than towards that of functionality it also manages to give each model the deserved attention and,after all, this is the most important part of the store.