The Red Miele Light Box by Gonzalo Mardones Viviani.

By : Mark V | 25 Jan 2013 9:52 am | Stores / Showrooms

The Miele Light Box is a pavilion designed by Gonzalo Mardones Viviani that can be found in Huechuraba, Santiago, Chile. The project was designed with the aid of Douglas Leonard, Pablo Qualitz, Sebastian Marshall and Bang & Olufsen.

The main idea for the project comes from a want to reflect the Miele products as accurately as possible through the shape of the building. The products are light and so the building is suspended on a black pedestal to give the impression of levitation. The color of the building is of course that of the brand and the bright red makes the pavilion stand out and attract more attention to it.

Another idea they wanted to suggest was that of “welfare of the temporary being” and the addition of a kitchen appliance on each wall tries to give this impression, either with an oven or a refrigerator.

The wonderful furniture inside was designed entirely by Orlando Gatica. And the interior is painted with light colors everywhere, directing the attention to the central piece of the pavilion, which is the red bell above the counter.

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