The Roxy by designLSM

By : Dennis Franklin | 4 Jul 2016 8:58 am | Restaurants & Bars

The Roxy is a basement bar off Oxford Street in London which received the award for the best designed bar at the 2013 Restaurant & Bar Design Awards. The designers had a reputation due to their experience in designing nightclubs, restaurants, bars, retail or residential projects and this attracted the attention of a lot of persons on this project.

The project was created by the designLSM studio in collaboration with the brand identity designed of DT Practice and they had to complete it in only ten days with a design that is striking yet intimate at the same time.

The areas vary both in aesthetic and in functionality, some of them trying to provide a different approach of what a bar means, while others offer the typical bar stools and there is also a lounge area with black leather seats where the customers can relax in a more intimate ambiance.



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