Papabubble is a Spanish candy artisan and they opened a small candy store in the concourse of the JR Shinjuku station in Tokyo, Japan with a design created by the practice of Torafu Architects.
The station has a high volume of traffic and a lot of stores lined up on so it was difficult to make any one store stand out. The brand image would easily stand out and due to the lack of depth in the lot the store features a large logo over the entire back wall.
The space of the store has no more than ten square meters and the predominant color of the surroundings is white so the designers used a black expanse with the merchandise displays mounted along the partition.
The service counter was also inlaid with the firm’s insignia taking inspiration from the idea that a candy will reveal the same pattern no matter where you cut it.