Coffee brand Illy has opened a temporary shop located in Milan, Italy and Caterina Tiazzoldi was the one who designed the place. The shop basically looks like a mixture of cubes, all with a 45×45-squared base, randomly placed to create an awesome visual effect.
An interesting concept emerged from the ideas of Caterina Tiazzoldi as she used the genetic algorithms process as a source of inspiration – the cubes could be flexible and their properties could be changed, for example the length, opacity, depth and thickness of the cubes.
More than 3000 configurations can be performed on any cube. 200 cubes were used for the Illy Shop and they encapsulate the storage space, the desk counter, the table, video frames, lighting system, recycling bins and communication.
The Illy products can be easily displayed for everybody thanks to the different modules that were reconfigured by the architects. The cube is an advantage for Illy since it can be moved in any other location and it has a high level of transparency, allowing a series of items to be displayed without any problems.