Ethos Foods is a self-service vegetarian restaurant located near Oxford Circus in London, UK and it was created through the collaboration of the I-AM architectural practice with the entrepreneur Jessica Kruger.
The design focuses on the customer, so the interior has a very carefully considered layout that allows easy flow with a dynamic dining environment and instead of having the typical self-service buffets the project uses dishes to present the products in a more appealing manner.
The overall tones are neutral with touches of blue, gold or silver to make the interior more elegant and several birch trees stand out as a natural element into the design adding an organic element with their over 4 meter heights.
Ceramic tiles were combined with brick slips and Iroko timber and the stainless steel or brass finishes complete the ambiance. The counter and food displays have black Port Laurent and white Calcatta marble finishes with timber and the façade brings together vertical Iroko wood panels with the glass shopfront offering glimpses of the gold, blue and dark grey tones behind.