The Hangar Design Group created the concept for the famous Italian make-up brand Deborah’s flagship stores located in Milan, Pavia and Verona and the first one debuted in Milano in a specialized retail right in the heart of the shopping area of the city at 58 in Corso Buenos Aires.
The store spreads over 40 square meters and has a single level offering a bright and spacious environment that puts the main emphasis on the products, making them stand out as much as possible. The designers chose colors and materials that are thin and neutral to offer uniformity and provide an environment similar to that of an exhibition.
The exterior of the store provides reflective surfaces and iridescent panels on the walls to offer a vibrant entrance to an interior that is bright and centered around the products themselves and on the brand, offering a direct design approach that is quite suitable. The stores offer the full range of Deborah products and aside from sales they also act as reference points for personalized advice.