Studio Apostoli is a company known for its projects that revolve around the field of concept design. They designed the wonderful Comete Jewelry Store located in Milan, Italy- the store representing the famous brand Comete. The designers were inspired from the motto of the company “Romanticamente schierati” (lined up in a romantic way) when they chose a combination of styles to encapsulate both feelings and emotions and reasons and rationality into one big design.
The design does have an impact if you take into consideration the sale point area that is illuminated by led circular display windows that have three different dimensions. The mixture of feelings versus reason can be perceived when the light of the backdrop changes,offering a visual contrast with the overall design.
The colour of the lights also differs from season to season or if there is any special occasion for example a holiday or a thematic day-the lights are changed fitting the situation. We really enjoyed the idea the designers had when creating the Comete store.What do you think of it?