The Classified dining brand opened a new restaurant in Hong Kong which was designed by the Substance architectural practice to bring a new landmark to The Pulse, Repulse Bay that also changes the direction of the brand through an extended menu and a revamping of their look.
The first outlet of the Classified dining brand opened on Hollywood Road in 2006 as an al fresco dining space with artisan cheeses, gourmet coffee and refined wines. The venue then reached nine of Hong Kong’s neighborhoods, each of them with its own aesthetic theme to characterize the local tones.
The seaside location of Repulse Bay brought some aqua blue tones in the new setting for the pillows of the sofas and the modern furnishings have motifs or accessories specific for the neighborhood. The project wants to become a social hub for the local community, so several classes and workshops will begin through various locations to engage the possible future customers.