The Buzzfeed listicle company expanded to include original videos on their site which are produced from their Los Angeles office designed by the JIDK architectural practice.
The office is in a former beauty supply space which now hosts the workstations of the editorial team, interview rooms, filming spaces, meeting rooms and breakout areas along with a retail space on the ground floor and a lounge on the mezzanine.
The exterior has neon signs to create a connection with the signs of the El Coyote restaurant across the street and the lighting designer Saul Diaz-Acosta used the Secto Design 4200 & 4201 pendants for the decoration of the space.
The interior has a contemporary Danish aesthetic complemented by a California Eames Mid-century style that was fitting due to the location of the office. The renovation spanned over a period of nine months and they were made in collaboration with the architect Jess Mullen-Carey from the MakeArchitecture practice.