The new marketing campaign for the brand new Audi A1 has a new exhibit point located in Barcelona, Spain, the place being designed by Schmidhuber + Partner.The entire space was named the AreA1 Roadshow and it offers theatrical Driving Experience and the design also keeps the distinctive notes of the brand.
The majority of the clients are young and attracted to everything that defines the urban style. This is why the design fits the urban style,to welcome its guests and to exhibit the new Audi A1 as an important piece of the urban style. This is how the entire space was divided: as you walk in the building , you`ll experience successive zones: some showroom modules that reveal the new A1 in all its splendor.
The next spaces reserved for exhibition reveal more information about the configuration of the vehicle,product information ,some connectivity issues that might occur-all these presented in an interactive manner. The last area looks like a marketplace but it does offer WLAN,seating and a bar. Here you can find the Audi instructors that are waiting to accompany you on a test drive of the new Audi model,being part of the Driving Experience that the company offers to its possible customers.
But what does this Driving Experience encapsulate? Let`s describe it with details: sharp curves, full braking a 180 degree turnaround test on a stainless steel plate and then you can enjoy a slow drive as you go through the quarter pipe. The route created for the driving experience occupies 3,000 sq m and it`s more than enough to see for yourself if the new Audi model is worth it.
The modules of the entire structure drew their inspiration from the radiator grill that belong to A1. The modules are flexible in their design,size and overall configuration and this is why they have a visual impact: they offer open and closed perspectives. The coastline near the building is illuminated by a 10 meters wide x 8 meters tall Audi A1 landmark-that also belong to AreaA1 Roadshow.
