The Universal Design Studio designed the Ace Hotel on the Shoreditch High Street in London with a focus on traditional craftsmanship to integrate the project in the historic context and heritage of the neighborhood.
The hotel has 258 guest rooms, a restaurant, Hoi Polloi, a large lounge and reception area with retail units, a bar, a café, an art gallery and an event space on the seventh floor. The materials are chosen to continue the East London’s tradition for skilled trades and since the area hosts warehouses, shops, residential and industrial buildings, the façade wants to create a connection with them.
The designers used expressive brickwork such as the dark “engineering brick” which is usual in the utilitarian buildings to create the base of the hotel and there are rich textual changes to define several identities across the façade.
The local metalwork tradition is reflected in the grids, cast bronze, galvanized steel and waxed finishes of the windows or doors, while the interior recreates various moments from the theatrical history of the neighborhood.